NEW YORK, N.Y., August 14, 2008 - For over twenty years, chefs at the finest restaurant have relied on Rosario Safina to bring them the highest quality truffles. Channeling his passion for creating products using the purest ingredients, Safina launched da Rosario, the first and only line of USDA 100% Organic truffle products on the market.

da Rosario uses truffles harvested from organic land in Umbria, Italy, utilizing a patented method to extract the most saturated flavor. The truffle products offer an instant upgrade for the pantry, and can be used to dress-up salads, infuse luxury into baked potatoes or french fries, and add elegance to a simple cheese plate. This new organic collection includes:

• USDA 100% Organic Truffle Flavored Olive Oil (white & black truffle) - available now
• USDA Organic Savory Truffle Seasonings (white & black truffle) - available September 2008
• USDA 100% Organic Truffle Butters (white & black truffle) - available September 2008
• USDA 100% Organic Acacia Honey with White Truffles - available September 2008

For more information on da Rosario, please visit www.darosario.com or call Ilana Alperstein at 212-982-8300 x103.

ABOUT DA ROSARIO
da Rosario's creator, Rosario Safina, has been the driving force behind the popularization of truffles over the past 20 years. In 2002, Safina published the first book in the U.S. dedicated to this luxury item, "Truffles: Ultimate Luxury, Everyday Pleasure," establishing him as the noted authority on the subject. Safina has appeared and been featured in numerous outlets including Martha Stewart Living, CNN, Fine Living, Emeril Live, Good Morning America, The New Yorker, The Genuine Article with Gordon Elliott, and NPR. With da Rosario, Safina brings the purity of organic ingredients to his passion for truffles with the launch of the first-ever USDA 100% Organic truffle line.

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