Back in native Portugal, the company is known as O Melhor Bolo de Chocolate do Mundo, and it appears that chocolate, unlike poetry, is not lost in translation. Created by chef Carlos Braz Lopes, the chocolate cake started as dessert in his small restaurant with cult-status, and its success led him to branch out to open The Best Chocolate Cake in the World shops in Lisbon, Madrid, and six throughout Brazil. In the summer of 2010, Carlos partnered with Portuguese entrepreneur and current New Yorker Adriano Callé Lucas, with a previous career in investment banking, to open shops in New York City and beyond.